Our mission
GentleMonths exists to make the first 36 months of parenting calmer, more confident, and more informed — without dogma, guilt, or one-size-fits-all advice. We want every exhausted parent staring into a phone at 3am to find a clear, kind, evidence-grounded answer tailored to their baby.
Who we are
GentleMonths is built and operated by Vireon Media OÜ, a small Estonian company focused on digital products for life’s pivotal moments. We partner with paediatricians, sleep consultants, and lactation counsellors to review our content and keep our recommendations aligned with current best practice.
- Legal entity: Vireon Media OÜ
- Registered office: Tallinn, Estonia
- Brand contact: [email protected]
- Press & partnerships: [email protected]
What we believe
Gentle to the baby. Gentle to the parent.
Gentleness, for us, runs two directions. Toward your baby, it means responsive, developmentally-appropriate care that honours who they are. Toward you, it means dropping the guilt, the comparison, and the impossible standards that make early parenting harder than it needs to be.
Evidence over ideology.
We are informed by gentle-parenting principles but not dogmatic about them. We support families who breastfeed and families who use formula. We support co-sleepers and independent sleepers. We support parents who sleep-train and parents who don’t. Our job is to give you the best available evidence and help you apply it to your reality — not to tell you what kind of parent to be.
Personalisation that earns your trust.
Generic advice is the enemy of tired parents. Everything we build is designed to adapt to your baby’s exact age in weeks, your parenting archetype, and the situation you are in this week. The more specific we can be, the more useful we are.
How we work with AI
Mila is the AI companion built into GentleMonths. She powers our personalised reports and the conversations inside the GentleMonths Club. Mila is built on large language models operated by Anthropic, PBC. We chose Anthropic because of their documented commitment to safety research and because they do not train their models on customer data.
We are transparent about Mila’s nature. She is an AI, not a clinician, and we say so everywhere. Editorial review, safety guardrails, and human oversight keep the content accurate and appropriate. Read more on the About Mila page.
Our commitments to you
- No judgement. Whatever choices you are making, we meet you where you are.
- No fear-mongering. We will never manufacture urgency or dangle catastrophic outcomes to push a product.
- No selling your data. Ever. See our Privacy Policy.
- 30-day refund on paid products.If it didn’t help, we don’t want your money.
- Easy unsubscribe.One click, no dark patterns, no “are you sure?” guilt trips.
Questions, feedback, partnerships
We read every email we receive. Share a story, correct us on something, suggest a topic, or ask anything at [email protected]. If you are a journalist or a clinician interested in collaborating, please reach out to [email protected].
Thank you for trusting us with the hardest, most important job in the world.