Short version: GentleMonths is an educational AI product. It is not a medical provider. We do everything reasonable to help you, but you make the final decisions for your baby. Paid products come with a 30-day refund guarantee.
1. Who these terms are between
These Terms of Service (“Terms”) are entered into between you (“you”, “your”) and Vireon Media OÜ, an Estonian private limited company registered in Tallinn, trading as GentleMonths (“GentleMonths”, “we”, “our”, “us”). They govern your access to and use of the GentleMonths website, quiz funnels, AI experiences, email communications, and any paid products or subscriptions we offer (together, the “Service”).
By accessing the Service, completing a quiz, purchasing a product, or creating an account, you confirm that you have read, understood, and agreed to these Terms and to our Privacy Policy and Medical Disclaimer. If you do not agree, please do not use the Service.
2. Eligibility
You must be at least 18 years old and legally able to enter into a binding contract to use the Service. If you are using the Service on behalf of someone else (for example, a partner or a family member), you confirm that you have the authority to do so and that they agree to these Terms.
3. What GentleMonths is — and is not
GentleMonths is an educational platform. Our quizzes, reports, email sequences, AI companion (Mila), courses, and community tools provide general, evidence-informed parenting guidance for babies and toddlers aged 0-36 months.
GentleMonths is not:
- a medical device or medical service;
- a substitute for a licensed paediatrician, lactation consultant, mental health professional, or any other healthcare provider;
- an emergency service; and
- suitable for diagnosing or treating any medical condition.
See our Medical Disclaimer for details. In a medical emergency, call your local emergency number immediately.
4. Your account and responsibilities
Certain features require you to provide your email address or create an account. You agree to (a) provide accurate and up-to-date information, (b) keep any credentials you receive confidential, (c) be responsible for all activity under your account, and (d) notify us promptly if you suspect unauthorised access.
You agree not to:
- use the Service in any way that violates applicable law;
- upload or submit content that is unlawful, infringing, or that exposes you or someone else to harm;
- interfere with or disrupt the integrity or performance of the Service;
- attempt to gain unauthorised access to any portion of the Service, user accounts, or related systems;
- use the Service to develop a competing product or service, benchmark features, or scrape content;
- misrepresent your relationship with any person or entity, including us.
5. Purchases, subscriptions, and refunds
5.1 Prices and taxes
Prices are displayed in US dollars (USD) unless otherwise stated. Prices are exclusive of applicable sales taxes, VAT, or similar taxes, which will be added at checkout where required by law.
5.2 Payment processor
Payments are processed by Stripe Payments Europe, Limited. By paying, you accept Stripe’s terms. We do not store your full card details.
5.3 Digital products
Most of our products are digital and made available immediately after purchase. By completing a purchase, you expressly consent to immediate delivery and acknowledge that, under Article 16(m) of the EU Consumer Rights Directive, your right of withdrawal from digital content may be waived once download/access has begun. That said, we voluntarily offer the 30-day refund policy described below.
5.4 30-day refund guarantee
If you are not satisfied with a one-time digital product, email [email protected] within 30 days of purchase and we will issue a full refund. No questions required. Refunds for subscription products prorate to the unused portion of the current billing period, unless law provides otherwise.
5.5 Subscriptions
Subscription products (for example, the GentleMonths Club) renew automatically at the end of each billing period at the then-current price. You can cancel at any time from your account or by emailing us; cancellation stops the next renewal but does not, by itself, trigger a refund of the current period.
6. Intellectual property
The Service, including all text, graphics, user interfaces, logos (including the GentleMonths and Mila marks), software, and content generated by Mila on our platform, is owned by Vireon Media OÜ or its licensors and is protected by copyright, trademark, and other laws.
We grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for personal, non-commercial purposes only. You may download and print reports we provide for your own household use. You may not redistribute, republish, resell, or use our content to train any machine-learning model, other than the models we use internally to deliver the Service.
7. User content and feedback
When you submit quiz responses, questions to Mila, or other content, you grant us a non-exclusive, worldwide, royalty-free licence to use that content solely to operate and improve the Service. If you send us feedback or suggestions, you agree that we may use them without restriction or compensation.
8. AI-generated content
Parts of the Service are produced by artificial intelligence systems, including large language models operated by Anthropic, PBC. Mila is an AI persona, not a person. AI outputs may contain inaccuracies, outdated information, or content that does not fit your specific circumstances. We review AI-generated content for safety and quality, but you are responsible for evaluating the suitability of any suggestion before acting on it. For details, see our About Mila page and Medical Disclaimer.
9. No warranty
THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE”. TO THE MAXIMUM EXTENT PERMITTED BY LAW, VIREON MEDIA OÜ DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, ERROR-FREE, OR THAT ANY OUTCOME (INCLUDING ANY RESULT FOR YOUR CHILD) WILL BE ACHIEVED.
Nothing in these Terms excludes or limits any warranty, right, or remedy that cannot be excluded or limited under applicable consumer protection law.
10. Limitation of liability
TO THE MAXIMUM EXTENT PERMITTED BY LAW, VIREON MEDIA OÜ AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING LOSS OF PROFITS, LOSS OF DATA, OR PERSONAL INJURY, ARISING OUT OF OR IN CONNECTION WITH YOUR USE OF THE SERVICE, EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
OUR TOTAL AGGREGATE LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THE SERVICE IS LIMITED TO THE GREATER OF (a) THE AMOUNT YOU PAID US IN THE 12 MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, AND (b) EUR 100.
Nothing in these Terms excludes our liability for (i) death or personal injury caused by our negligence, (ii) fraud or fraudulent misrepresentation, or (iii) any other liability that cannot be limited or excluded by applicable law.
11. Indemnification
You agree to indemnify and hold harmless Vireon Media OÜ and its affiliates, officers, employees, and agents from and against any third-party claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising from (a) your breach of these Terms, (b) your misuse of the Service, or (c) your violation of any law or the rights of a third party.
12. Third-party services and links
The Service may reference, integrate with, or link to third-party services (e.g. Stripe, Anthropic, Resend, research authorities). Those services have their own terms and privacy policies. We are not responsible for their content, performance, or practices.
13. Termination
You may stop using the Service at any time. We may suspend or terminate your access if you breach these Terms, create risk or possible legal exposure for us, or if we discontinue the Service. Where reasonably possible we will notify you in advance. Provisions of these Terms that by their nature should survive termination (including sections 6, 8-12, and 14-17) will survive.
14. Changes to the Service and to these Terms
We may add, change, or remove features at any time. We may also update these Terms. When we make material changes, we will post the updated Terms here with a new “Last updated” date and notify existing users by email or in-product banner at least 30 days before they take effect. Continued use of the Service after changes take effect constitutes acceptance.
15. Governing law and jurisdiction
These Terms are governed by the laws of the Republic of Estonia, without regard to its conflict-of-laws principles. Any dispute that cannot be resolved informally shall be subject to the exclusive jurisdiction of the courts of Tallinn, Estonia, unless mandatory consumer-protection laws in your country of residence grant you the right to bring proceedings in your local courts.
EU consumers may also use the European Commission’s Online Dispute Resolution platform: ec.europa.eu/consumers/odr. We are, however, not obliged to participate in alternative dispute resolution procedures.
16. Miscellaneous
- Entire agreement. These Terms, together with our Privacy Policy and Medical Disclaimer, constitute the entire agreement between you and us regarding the Service.
- Severability. If any provision is held unenforceable, the remaining provisions continue in full force.
- No waiver. Failure to enforce any right is not a waiver of that right.
- Assignment. You may not assign these Terms without our consent. We may assign them in connection with a reorganisation or sale of assets.
- Force majeure. We are not liable for delays or failures caused by events beyond our reasonable control.
17. Contact us
- General: [email protected]
- Billing / refunds: [email protected]
- Legal notices: [email protected]